Expand Your Earning Capacity So You
(And make $2M your new baseline, not your impossible goal)
AS SEEN IN
8 Weeks To Expand Your Earning Capacity So You
(And make $2M your new baseline, not your impossible goal)
AS SEEN IN
A Note From Juliana:
Hey love,
If you're reading this, it's not by accident.
Something brought you here— a quiet knowing that your business is meant for more, even when the evidence hasn't caught up yet.
As a Latina immigrant who didn't come from wealth, I understand what it feels like to be underestimated.
Now, with an $8M coaching business behind me, I can tell you with absolute certainty: your earning capacity isn't determined by where you started— it's created by who you become.
I've guided thousands through economic storms and algorithm apocalypses.
What I've noticed?
Those who consistently prosper haven't found better strategies— they've developed the internal capacity to create wealth regardless of circumstances.
That's why I created $2 Million DNA—to elevate your earning identity so you can create consistent clients and cashflow in any climate.
If you take nothing else from this page, take this: your $2M future isn't a fantasy. It's simply waiting for you to expand into it.
With love and conviction,
PS: This is the ONLY time $2M DNA will be offered with live coaching at this price. Program closes June 12th.
You're made for millions, but why aren't they in your bank yet?
Even though you've been putting in what feels like $2M worth of effort...
Even though your work transforms lives....
Even though your clients call you brilliant…
You're catch yourself thinking:
“Why aren’t MORE people buying?”
Your sales feel mysteriously slower.
Your audience is quieter.
Launches and sales don’t turn out the way they used to
The emails you used to repurpose with ease? Now you rewrite them a dozen times... and still second-guess every word.
After All...You've Tried Everything To Get There
You lowered your prices and offered payment plans thinking “maybe it's too much” → But they still said "not right now"
You stacked bonuses → Only to realize it was your people-pleaser running the show
You reverse-engineered what others were doing → Only to feel like you're always three steps behind
You journaled. You healed. You cleared money blocks from seven generations back hoping Stripe would overflow
But you're still waiting.
And now the goals you once declared publicly live quietly in your journal.
Because reopening the dream means reopening the part of you that's still recovering from the last time you tried.
Today is the day that story ends.
Because your $2M dream isn't meant to weigh on you.
It's meant to resource you.
To fortify you.
That's why I created the
After building an $8M coaching business and guiding thousands of coaches through every economic climate, here's what I know with absolute certainty:
The gap between where you are and where you want to be isn't about strategy.
It's about expanding your capacity to handle anything that comes your way like the $2M version of you.
That's the part most programs ignore.
They teach you what to do when things go right, but not who to be during critical moments when things don't go your way.
The way you handle those moments determine your success in business.
Not how perfectly you follow the plan, but how you respond when reality doesn't match your expectations – and still make money regardless.
$2 Million DNA is an 8-week immersion that will forever transform how you respond in the day-to-day moments that determine your wealth so you can create clients and cashflow in any climate – for life.
Through this complete identity transformation, you'll become someone who:
Handles money conversations with natural ease – presenting your offers with such quiet confidence that clients feel safer paying than walking away
Stays steady through business highs and lows – creating a calm presence that turns fluctuations into strategic opportunities instead of emotional emergencies
Makes clear decisions without second-guessing yourself – eliminating the mental loops that keep most coaches stuck in planning mode
Builds wealth from a solid internal foundation – creating consistent income regardless of what's happening in the market
No, we won't do "mindset"
We'll rewire of your wealth tendencies in every fiber of your being - at the DNA level.
But this is the only round with live coaching at this price.
Inside The $2 Million DNA Experience
Ready to install the capacity that can hold $2M?
Here's exactly how we'll do it:
Step 1: Detox your system from wealth-limiting patterns that cap your cashflow
Step 2: Neutralize and stabilize the 3 pillars of your business core
Step 3: Anchor your $2M identity as your default setting
STEP 1:
Clearing Under-Earning Tendencies
WEEK 1
The $2M Identity Detox
Just like your body can’t thrive in a toxic environment… neither can your income.
In this module, we’ll extract the emotional contaminants that have quietly capped your capacity:
Inherited scarcity from your upbringing
Internal pressure to prove your worth
Disappointment from past launches/business things
And the external noise that's made you question your ability to earn in any climate
You’ll build emotional immunity to any future market dips, client situations, and the external contaminants from the world that clog your wealth system.
By the end, you’ll feel spacious and ready for your $2M DNA to take root.
WEEK 2
Emotional Economics for $2M Wealth
You've tracked cashflow or conversions. But what about the ROI of your emotions?
In this module, you’ll master the art of Emotional Economics— how to treat your emotions like million-dollar assets, because every emotional investment you make is either growing your income or capping it.
Let me be clear: This isn’t about feeling “abundant” or “positive".
It's about you learning to become your own emotional wealth manager for life, and create a wealth-generating emotional portfolio by:
Investing heavily in high-return emotions (conviction, sufficiency)
Divesting from profit-draining emotions (urgency, doubt, lack)
Manage your emotional energy like a million-dollar asset when life gets volatile
This is the invisible edge that separates multi-millionaire coaches from the ones who get taken out when emotions run high.
WEEK 3
The $2M Daily Operating System
$2M isn't a goal. It's a daily way of being.
Your business can’t sustain wealth if you’re defaulting to pressure, panic, or people-pleasing by 10am.
This module shows you how to stay grounded in the moments that usually throw you off:
When your calendar implodes by 10am
When a client spirals and you absorb it
When your brain says “just do more” to feel in control
You’ll learn how to treat yourself like your business’s most valuable asset, so your day unfolds in alignment with wealth, not reactivity.
By the end, you’ll be the person others ask, “How do you hold it all together?”
Because you’ll move through life with clarity, not chaos.
STEP 2:
Stabilizing Your Business Core
WEEK 4
$2M Premium Buyer Psychology
Premium clients aren’t rare — but the way most coaches think about them makes them feel out of reach.
In this module, we’ll clear the quiet assumptions that dilute your sales energy (“they can’t afford it,” “they’re not ready”) and shift the way you speak, price, and show up to your audience.
You'll learn what actually draws in high-caliber buyers (hint: it’s not your story or your bonuses) — and how to become the coach they say yes to without hesitation.
By the end, you’ll know how to connect with them — and feel, in your bones, that they need you more than you need them.
WEEK 5
The $2M Conviction In Sales
Conviction has made me more millions than any strategy ever could.
You'll fortify the internal state that sells — especially when sales calls end as maybes instead of yeses.
When you have conviction running through your veins, your launches sell out while others flat line.
By the end, conviction will be how you live and breathe.
You’ll embody the conviction that creates safety to buy — not because you used the right words, but because you exude the confidence that people love buying from.
WEEK 6
$2M Magnetism & Presence
You don't have to post more to attract more.
You have to become someone people feel in the room because of the energy you exude.
In this module, you'll cultivate the $2M magnetic presence that draws ideal clients, opportunities and serendipities closer...not because of what you say, but because of who you are being.
You'll leave knowing how to embody the energy that makes you the obvious choice — without performing, posturing, or pretending.
This isn't about visibility tactics or content strategies - it's about developing the rare quality that makes clients think, "I need to work with this person," even if they can't explain why.
STEP 3:
Expand Your Wealth Holding Capacity
WEEK 7
$2M Decisions vs $2 Decisions
We are the result of our daily decisions. This module is worth $10,000 on its own.
$2M doesn't happen in one grand moment. It builds through the choices you make when nobody's watching.
In this module, you'll calibrate your most potent wealth-generating asset: a decision-making power that lets you trust yourself again 100% of the time.
You''ll identify the $2 decisions keeping your wealth on hold—and replace them with $2M decisions that compound your momentum.
By the end, you'll stop wasting energy on endless deliberation and start moving with the certainty that collapses timelines between where you are and where you're meant to be.
WEEK 8
Securing Your $2M Future
Life won't stop testing you just because you hit your income goal.
Markets will shift.
Seasons will challenge you.
This final module isn't about pretending you'll never face obstacles. It's about making sure that when you do, you navigate challenges without reverting to old patterns.
You'll expand your capacity to stay grounded and decisive regardless of external circumstances... transforming $2M from your miracle to your normal.
By the end, you'll own the unwavering certainty that your mind is your greatest asset, your ability to handle LIFE is ultimate insurance policy, and your future wealth is safest in your own hands.
Because success isn't about what happens to you. It's about how you handle it.
Why $2M DNA Is Different From Anything You've Done Before
Most programs give you theory without application, leaving your business in the same place.
$2M DNA brings everything down to your real money vehicle - your actual business:
You'll stop overthinking your offers and find yourself making clear decisions from a place of knowing
You'll transform how you navigate sales conversations so clients feel the natural ease of your certainty
You'll reconnect to the dream you've almost given up on, because disappointments don't define your future
This isn't just theory to make you feel good temporarily. This is permanent rewiring that changes how you move through your business forever.
Your dream doesn't die on my watch. It becomes your baseline.
Becoming this version of yourself changes everything - your business, your legacy, the financial trajectory of generations to come.
When your children see how you relate to money, they inherit a new possibility.
When you show up in the world with this level of certainty, everything responds differently.
This 8-week immersion is the most important work you can do right now because it fundamentally changes how money responds to you for decades to come.
Client Results
When I joined Juliana’s world, I was making 170K per year. In just weeks, she gave me that 1% shift I needed to create my first 100K month. The spiritual and energetic depth of her work is next level.
Kinia
$30k used to be my yearly income. I am just shy of of $30k in 2.5 months. Of course this happened! Celebrating with some happy tears and a heart full of appreciation. Thank you, Juliana!
Angie
I tripled my annual income and it’s just the end of Q2. Juliana, thank you for being brilliant at what you do. It’s the only way I could have gotten here, for so many reasons. I love you. I love your magic with you. Thank you from the depths of my soul.
Kate
I closed $80k in three weeks after getting coached by Juliana. It’s insane how easy and fun sales have become! I have stepped into Jackie freaking Loor 2.0 and owning it! Thank you so much, Juliana, for igniting this confidence inside myself I didn’t know existed and now it’s unstoppable. LFG!
Jackie
I walked out of my first sales call since working with Juliana and the client paid in full. I sold it at 4x what I would usually charge. Making the sale felt good, but oddly enough, I’m most proud of being to say the price out loud with total confidence and no attachment to the outcome.
Premium feels good.
Alaya
Since entering Juliana’s world, I made my 6 month goal come true in just 8 weeks. I sold out my first ever Mastermind launch. I’m on track to have my first 250k year. I officially made more in my business than my highest year as a teacher.
Denise
12.5K this month!
I am literally in tears. Like, of course… but also, WOW! This wasn’t the norm before I entered Juliana’s world. I am basking in so much love and gratitude right now.
Ambra
The most pivotal piece for me was when Juliana talked about leaning back energy during sales calls. With that one shift, I went from charging $555 for my program to charging $120K with ease.
Jessica
I’m literally on top of the world. It’s not just the money, it’s the belief that I’ve been building within myself. Juliana, your coaching is making my soul feel so good. Thank you.
Rachel
Being in Juliana’s space has been nothing short of transformational. There is a beautiful blend of strategy and inner work, support with self leadership, and Juliana gets straight to the core of everything.
Belinda
Being in Juliana’s vortex is unlike any other space I’ve been in. It’s so much more than just coaching, it’s truly alchemy. Her Emotional Portfolio framework and the self-coaching tools she’s taught me have completely restructured how I relate to myself, my business, and my emotions and create my money results.
Leah
I went from selling $10K to $20K offers by cleaning everything up in the inside, and thinking about the client not my limitations. I can't believe this is my new normal.
Cynthia
Your Investment Options
⏰ DEADLINE: Registration for $2M DNA closes on June 11th.
This is the only round where you'll receive live coaching at this investment level.
$2,000
(or 4 bi-weekly payments of $600)
8 Weeks of Live Coaching with Juliana (Value $16,000)
Weekly 90 min live calls via Zoom every Thursday starting June 12, 11am Eastern / 8am Pacific / 5pm CET
First 45 min: Teaching the module
Second 45 min: Live coaching & implementation
The Complete $2M DNA Curriculum (Value $8,000)
Lifetime access to all recordings
(Value $3,000)
BONUS: The Niche With Ease module from my high end mastermind (Value $10,000)
The tactical step by step process to attract clients now.
BONUS: The Success Standard Series to guarantee your own results (Value: $10,000)
TOTAL VALUE: $47,000
I Don't Hold Back On You — And Neither Should You
That's why you also get these special perks:
$2,000 Credit Toward Magnetize & Monetize Mastermind
(Value $5,000)
Making this investment essentially FREE if you later join the Magnetize and Monetize Mastermind
BTS Launch Energetics
(Value $3,000)
5 module series on how I stay calibrated and maintain my belief & energy during launches day-by-day, week-by-week - the behind-the-scenes launch mindset that my clients swear by for neutralizing volatile moments
Who is this for?
This is 100% FOR YOU if:
You sell services to humans (coaches, photographers, designers, realtors, healers, consultants) - and want to elevate your wealth capacity.
You find yourself overexplaining and debating your prices despite your valuable service
You want a millionaire mentor by your side, who blends strategy and energetics with surgical precision — and actually walks her talk with an $8M business and decades of experience to back it.
You've been forgetting who the f*ck you are and need to remove the fog so wealth can be easy
Your income swings unpredictably despite your consistent value delivery
You're ready to raise your prices by 2-3x while actually attracting more clients, not fewer
You've had glimpses of success but can't make them your consistent reality
You're ready to address the deeper patterns limiting your wealth capacity
This is 100% NOT FOR YOU if:
You're looking for surface-level business tactics without cleaning up your relationship to wealth
You believe your income ceiling is caused entirely by external circumstances
You want a passive, automated fix — without showing up for your evolution
You're unwilling to examine and upgrade the way you feel, think, and respond to money
You believe wealth is a matter of luck or hustle, rather than identity, decision and calibration
If you're seeking quick fixes without transformation, this isn't your program. No judgment – but no breakthrough either.
FAQs
How is this different from other business or mindset programs?
Most programs give you a better fishing rod when the real problem is the dam blocking your wealth river. $2M DNA removes the emotional dam that's been restricting your natural income flow.
This program transforms how you respond in the exact moments that determine your income—from pricing conversations to handling "I need to think about it" objections.
The result? You execute with unshakable certainty that sells. You state prices, handle objections, and make offers with conviction— and that's what makes clients say yes.
Will this work for my specific industry?
Yes—if you're a service provider selling expertise directly to clients (coach, photographer, consultant, designer, healer, realtor).
$2M DNA upgrades your internal operating system so the tactics you already know actually work. What sets it apart is how it helps you navigate when plans fail— turning what derails most service providers into opportunities instead.
I'm not at 6-figures yet. Is this too advanced for me?
Definitely not. People making $3K months often transform faster than those making $25K months.
Why? You haven't cemented years of patterns we'll need to undo. You're installing the right operating system from the start— skipping the plateaus that trap most service providers for years.
I'm already at 6-figures. Is this still relevant for me?
Absolutely. The gap between $500K and $2M isn't strategy—it's how you relate to larger numbers when stakes are higher.
My 7-figure clients consistently report this work broke their plateau. Wealth capacity issues don't disappear at 6-figures—they shape-shift. $2M DNA addresses the root cause of income ceilings at every level.
This is the upgrade that turns your current success into your new floor, not your ceiling.
I've already done tons of mindset work. Why isn't it working?
Because most mindset work focuses on feeling "high vibe" instead of managing real-world business moments.
$2M DNA isn't about positive thinking— it's about practical application in your marketing, sales, and delivery. You'll process disappointment and doubt without letting them become your default.
It's an actual wealth operating system that works in the trenches of business, not just during your morning meditation.
How quickly will I see results?
Results can happen within days of each module—my clients have signed premium clients before we even got to strategy coaching.
But this isn't about quick fixes. The real value comes from a wealth operating system that serves you for decades, not just the next monthly goal.
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